Top 9 email marketing strategies for an internet repair service
An internet repair service is something that people consistently need. After all, if someone’s internet goes down, they want to get back online ASAP, especially in this increasingly internet-dependent world. Everything from communication to home appliances needs internet connectivity, so your service has the advantage of always being in demand.
However, this does not mean that you can get complacent. There are numerous internet repair companies around, and you need to make sure you stand out. One of the best platforms for this purpose is email marketing. This helps you get directly into your customers’ inboxes and stay on their radar. A solid email marketing strategy can really boost your business, so you should make a well thought out plan as soon as possible. Here are a few tips to get you started.
Create a custom email campaign
You can’t just send out random one-off emails to your customers and call it a day. You need to create custom email campaigns with proper targets and goals. These email campaigns will consist of a series of emails, with the next email in the sequence depending on the response you get. For example, if a recipient shows interest in an offer on an internet diagnostic checkup, then the next email would include details. However, if they don’t respond or say no, then your next email will need to convince them on the importance of these diagnostics or showcase other services you offer. Plan these email flows in advance, using a flowchart to lay things out efficiently.
Make attractive visuals
Visuals really matter when it comes to a decent email campaign. If a recipient opens an email to a plain wall of text, they won’t be inclined to see what it’s all about. Instead, mix in a bunch of attractive visuals and infographics. These will display the important information at a glance and also look appealing to readers.
Use tools like PosterMyWall with their variety of templates to create your emails. This will make things much easier for you, as you’ll just have to customize the text and color scheme a bit to fit your brand.
Test your emails before sending
Before you hit send on any email campaign, make sure you test it first. Send it to yourself and a few others in-house, and then see how the email is displayed. Look out for any image loading issues or test typos. You should create a few dummy email addresses for this purpose.
In addition, you should also conduct A/B testing. This means that you send out two slightly different versions of your email to a select audience, and then send the more successful one to your whole email list.
Send a monthly newsletter
While people usually associate newsletters with products, they can also serve quite well for marketing your internet repair services. You can remind customers about the repair packages you offer, and also give them tips for checking their internet issues, and knowing when to call professionals like you.
This monthly newsletter should have a similar template and color scheme for every edition, so take your time deciding on the right template. You can also incentivize people to open these emails by offering exclusive deals and discounts for subscribers.
Work on your subject lines
Never underestimate the power of a subject line in the success of your emails. These should be short and crisp, and get to the point immediately. It also works if you add a sense of urgency or a percentage to these subject lines, so you’re giving people the urge to open your email and get more details.
There are multiple tools out there you can use to test your subject lines. Check your lines there, and make sure they score well before using them in your campaigns. You can also try out different subject lines when you’re conducting A/B testing to see what works.
Use personalized language
In any business, you need to make sure your audience feels heard. So, you should use personal language as much as possible. Use a conversational tone in your emails. Audience research goes a long way for this, so you should figure out who contacts your internet repair service the most, and address them in the appropriate tone. Older generations respond better to slightly more formal language, while younger audiences have their own lingo. Don’t try to pander to everyone at once.
Most email marketing tools let you input placeholders where they automatically add your recipients’ names. So, you should make use of these, and write your text in the second person.
Optimize your emails for mobile
Mobile optimization is necessary in this day and age. This is because most people now open their emails and check other notifications on their smartphones. If your emails are not optimized for mobile view, then they will look clunky and recipients will have to scroll around to really read them.
So, create both web and mobile versions of your emails to get the best results. Most email marketing tools do this automatically, but make sure of it in the testing phase.
Segment your email lists
Customer segmentation is very important to optimize your email lists. Divide these lists according to level of activity, demographic, type of services used, and others. This will help you see where you need to focus and what type of emails you need to create the most.
This segmentation will also help you figure out who your active and inactive audience is, and then take measures accordingly.
Bring back your inactive customers
When you segment your email lists, you’ll be sure to notice a significant number of inactive recipients. These people either do not open up emails, or sometimes don’t even receive them. You need to run a re-engagement campaign to get them back on board. Create emails which showcase your internet repair services, remind them about the importance of internet maintenance and offer them incentives to come back. These campaigns will help you recapture old customers, and make them feel special.
In conclusion, your internet repair service can really benefit from a well-planned email marketing strategy. So, get planning now for the best results.